HABIT 6: Collaborate so You Co-Create

The Right Kind of Collaboration Can Make All the Difference

When Steve Jobs teamed up with Steve Wozniak to create Apple, Jobs brought to the table the skills of design, understanding the market, and vision, while Wozniak brought advanced programming skills and the knowledge of how to build computers. But that wasn’t enough. The added ingredient: they worked well together. They shared ideas. They brought out the best in each other. Sure, no doubt they fought, but synergy-creating collaboration takes conflict and turns it into creative results.

Synergy-creating collaboration is at the heart of all innovation.  It’s important to understand that it’s not just collaboration with others.  So what is it?

What’s Synergy-creating Collaboration?

A simple definition:  it’s about collaborating with someone who has expertise or knowledge you don’t, and making the process constructive and creative so the combined whole is greater than the sum of the parts.