[Previous: “Be the First to Read More” … was a bit vague? ]
[FORMER TITLE (< June 29): “Enjoy the Full-length Bios: Watch for the Upcoming Book” COMMENT: Too crass. The need is to get the person engrossed in the site; once engrossed, they’ll see soon enough that the full experience is only available in the upcoming book. You MUST get people engrossed first. If it looks like you’re selling, that’s off-putting.]
[A title like “Be the First to Read More” … could be the Opt-in page to get emails directly from me.]
[or possibly make the title here … Their Bios in Full: the Upcoming Book ]
[It probably DOES make sense to put this up front and CLEARLY. In part, it’s just to be CLEAR. If you don’t put it clearly up front, then it’s not clear.
The second reason is that this would be part of the process of building anticipation. Put the focus on that. The focus is not to sell. The focus is to create a strong, strong desire in the form of anticipation. You’ll do that by leaving each short bio end with further info gaps that are only answered in the full book.]
